Here’s Why The World Is In Love With Orangetheory, The Heart rate-Monitoring Workout Worth Billions

Orangetheory Fitness has over a thousand fitness studios worldwide and it’s expanding at a remarkable rate. It’s also making billions in the process. But what is it that makes this gym standout above the rest? It might have something to do with their heart rate-based workouts, which combine science and technology with community and accessibility.

They’re Taking The World By Storm

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From the moment you walk into one of Orangetheory Fitness’ studios, you’re greeted by warm and friendly staff members who are genuinely glad to see you. But these people are not just playing a role. They’re genuinely happy to see you! This heart rate-monitoring fitness studio may very well be one of the fastest-growing fitness franchises in the world. They currently have over 1,100 studios set up in 49 states across America and 22 other countries. They’re also looking towards the future with an extra 500 studios in development.

“Premier” Membership Is The Way To Go

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Prices tend to vary depending on what part of the world you’re in, but in the US, a monthly “premier” membership can go around $129-$290. In the UK, it will set you back about £109-£149. But the membership is truly worth it because it offers unlimited classes. Who could say no to that? Plus, their science-based workouts actually produce results according to Ellen Latham, Orangetheory’s co-founder, and creator. She told Business Insider that people can expect to see some real results after training at their studios. “That is why people come to a fitness product … for guaranteed results. Our technology allows our members in real time to see how their body is responding. What you do not measure you cannot achieve,” Latham explained.

It’s In A Class Of Its Own

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Orangetheory opened its first studio in 2010 and it set itself apart from other gyms by focusing on people’s heart rates. Before their 800,000 members (so far) walk into the studio, they strap a heart rate monitor around their arm. The monitor is linked to their personal profile, and it knows everything about them. But don’t worry. They’re not trying to get them to compete with others. Their goal is to make everyone feel like they have a sense of community from the moment they walk through the door to the moment they leave.

Your Stats Are On Display

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The studio displays each member’s stats on three big screens. They show the member’s heart rate, the number of calories burned, weight, and “splat points,” also known as the number of minutes your heart rate has been in either the red or orange zones.

Heart Rate Zones

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The heartrate zones are divided in colors like gray, which is your resting state. The goal is to work your way to blue, green, red and orange. The orange zone is everyone’s ultimate goal, and each person is expected to keep their heartrate in the orange zone for 12-20 minutes of their Orangetheory workout.

The Reason Is EPOC

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The reason why these heart rate-focused workouts are so successful is EPOC, which stands for Excess Post-exercise Oxygen Consumption. In other words, the afterburn. As your body recovers after a workout, your metabolism rises. But if you hit that orange zone, you’ll continue to burn even more calories.

Anyone Can Do It!

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Latham explains that in order for people to see real results, they need to get out of their comfort zone. “Most people want to do workouts they like, never realising it is usually the ones they don’t like that will give them the biggest change,” she said. But that doesn’t mean workouts will be grueling. While trainers will guide you and help you reach the orange zone, they also cater to all levels of fitness, which means that no one’s going to get left behind. “This kind of dual set-up combining forward-thinking tech with a personal, human touch means OTF successfully caters to all levels of fitness, without anyone feeling either left behind or unchallenged,” Latham explains.

They Tap Into Our Love For Monitoring

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Orangetheory knows everyone loves to self-monitor. It’s why they give their members the chance to assess their stats during a workout. They’ll even send an email with a more detailed report later. This undoubtedly allows every person to achieve their fitness goal more efficiently.

Getting The Personal Treatment

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Despite classes being packed with up to 30 people, trainers will focus on your specific needs, but your heart rate monitor will allow you to track your progress individually. So, are you ready to sign up?